Nike’s new collaboration with Fear of God has already garnered plenty of attention, as well as three extra colorways due out in Spring/Summer 2019. Now HYPEBEAST can take a detailed look at the brand new silhouette, which features several subtle details.
Straight up to the point, the main details on the shoe is the embossed Fear of God lettering on the heel and midsole, both of which are imperceptible from a distance. There’s also FoG branded zip pulls and a serial number on the midsole. The shoes come in an orange shoe box with subtle branding and the finishing touch is a black co-branded tote bag. The Fear of God x Nike collaboration will release on December 15.
Take a look through the gallery above to see more of the collaboration. In other news, the Union LA x Air Jordan 1 is set to be released in kids sizes.
Yezzy had always been a “hype fever” since its first released, and so now still. Recently Kayne west has established a new child named “Static Reflective” .And now we have a new detailed look at the reflective elements found on the recently-surfaced adidas YEEZY BOOST 350 V2 “Static Reflective” colorway.
Sporting more or less the same design found on the teased “Static” look, the latest 350 V2 features reflective 3M detailing on the laces and the darker points of the Primeknit upper. Devoid of SPLY-350 branding, the usual upper side stripe has been replaced by a synthetic mesh that reveals the inner workings of the forthcoming footwear. Rounding up the design is a full-length BOOST midsole, encapsulated by a ridged translucent rubber outsole.
No official release notes just yet, but stay tuned for more details when they become available.
In case you missed it, Kanye West recently teased a Potential Big Baller Brand collab.
Following up to archival pop-up in New York City, Stüssy recently opened an Archive Store in Santa Ana, California. Serving as the latest retail experience from the storied brand, the location investigates Stüssy’s connection to different subcultures, and its ability to create timeless pieces that have served in defining a sect of modern streetwear.
Inside of the new Stussy Archive
The Santa Ana Archive Store will feature items for every era of Stüssy, including sold-out collaborations, and playful accessories. Filled with vintage art, furniture, colorful rugs, and plants, the space also serves as a growing exhibition of Stüssy’s subversive graphics. Visiting this Archive wont make you disapointed since its included non-restock items.
Check out images of Stüssy’s Santa Ana, California Archive Store above.
For more contemporary fashion news, Wasted Youth and afterbase recently held an exclusive filled pop-up.
Stüssy Archive address
200 E 4th St
Santa Ana CA 92701
USA
Getting a jump on things, Off-White™ recently put its Spring/Summer 2019 collection up for pre-order online.
A few months earlier than expected, fans of Virgil Abloh‘s streetwear-informed fashion
The SS19 Collection
label can now secure their favorite items from the expansive seasonal range. Undeniably, the must-have items are The Simpsons and Bart Simpson graphic hoodies and T-shirts. Some other standout pieces include the ARCHITECTURE S/S T-SHIRT emblazoned with the Simpsons’ iconic home and thick yarn embroidery BART HOODIE. Aside from jean jackets and technical outerwear are a set of track jackets accompanied by matching track pants, which bring a sportswear element into the collection. In the accessories department, we have a plethora of colored takes on the now signature Industrial Belt, including rubber constructions and tonal toolings.
Check out some of the items above and head over to off—white.com to pre-order the Off-White™ SS19 collection now.
For more contemporary fashion, take a first look at Virgil Abloh’s debut Louis Vuitton release.
Off-white c/o Virgil Abloh has become a household name within the fashion industry, with everyone either talking about it or knowing about it. However, how much do you really know about the streetwear brand? This style guide will break it down and tell you all you need to know.
Off-White™ Brand
Off-White (stylised as Off-White™ or OFF-WHITE c/o VIRGIL ABLOH™) is an Italian streetwear and luxury fashion label founded by American creative designer Virgil Abloh in Milan, Italy in 2012.[2] The brand specializes in season to season men’s and women’s lifestyle and high end streetwear and has 24 stores around the globe. The brand is also carried by luxury high-end stores; Barneys, Selfridges, Harrods and Le Bon Marché.[1]Milan-based Off-White has quickly become one of the fastest growing brands in terms of coverage and hype since its creation in late 2013. Although the brand is essentially streetwear, it’s becoming increasingly difficult to differentiate between the two, especially when Off-White charges its extortionate designer prices. All of this is down to the mastermind behind the brand: Virgil Abloh. To understand a brand, we must first understand the designer, so, let’s get to it with the Virgil Abloh break down.
Virgil Abloh
Virgil Abloh is undeniably a man of many talents; he has awarded himself the titles of a graphic designer, DJ, architect and designer. One of the most common facts about Abloh is that he was and still remains to be Kanye West’s creative director. How exactly? We’re not sure, but he is. Off-White came about as a collaboration of Abloh’s skillsets; his architectural talents met his designing talents which met his creative direction talents etc.
Who was Virgil Abloh before he became all of these titles? Born in Rockford, Illinois, he studied engineering before attending the Illinois Institute of Technology, where he went on to get his masters in architecture. This is where his adoration for creating structural forms stemmed.
The History of Off-White™ and Pyrex Clothing
He created the brand to re-visualise streetwear, which he has previously made an attempt at. Ever heard of the brand Pyrex Vision? Pyrex Vision was his first shot at a streetwear brand, well known for its logo plastered on the back of plaid shirts or blank hoodies accompanied by basketball player Micheal Jordan’s number, 23. Although this brand was fairly short-lived, it proved to be an essential stepping stone for Abloh to progress to create the brand what we all know today: Off-White.
There was a clear link between the two brands when Abloh finally released the first Off-White line after months of teasing the fans. The Off-White logo shared the same position on the back of clothing which the Pyrex clothing once had. In addition to this, the title of the first line shared the name as the title of the first Pyrex line, ‘The Youth Will Always Win’. This excited the fans, as it became evident that Off-White was the creation of a trial and error process which would inevitably get huge.
Off-White™ Logo
The Off-White logo has become pretty iconic in the fashion world – it’s an unmistakable logo that is plastered on all the Off-white™ clothing. Unlike many other designers who have conjured up a completely original logo, Abloh went for the opposite approach. He utilised a graphic that is already seen in a lot of places: black and white striped lines.
Striped lines are seen on road crossings, warning signs and in many other areas of life including brands such as Adidas. By using this graphic, he has, in a way, made a wider association for the brand. Even if not everyone recognises the lines and makes the connection, the fans of fashion will, and that’s enough, surely? This seems like a pretty smart move – why come up with something that will only exist on what your produce, when you can turn something completely unoriginal that appears everywhere and stamp it with your name? The only problem it faces is that as it is such a generic graphic, making it difficult to be trademarked. This makes it easy for other brands to whack the lines on their clothing and pass it off as their own – annoying.
This logo was a sure hit with the fans, making their early logo Tees (an Off-white™ T-shirt with the logo and stripes on the back) a quick sell-out.
“Local Brand” – one of the most trendy words has recently appears nowadays. You can consider that, “local brand” had and still extremely popular to teenagers, especially in Vietnam. Then, what define local brand?
Local brand, literally are local clothes brands of an specific area. Keep up with the trend, local brand born with the dusty style of streetwear to attract foreigner and so do native people, showing the unique fashion world of VietNam.
The initial establishment of Local Brand was struggle in a quiet long time, about 10
HHNBMG X THEBEAUTER
years, Streetwear brands that formed in VietNam was very rare, even the number of zero. Because theses days, as the trends and teenagers had not accept and welcome the local brands since they still had anxiety about prize, models and the quality. However, at last, local brand had innovated, marking their age. Recognizable that the frequent of people using local brand has strongly increased, reaching the rate of 99
,9%. According to the young generation, local brand is not just a trend but a brand new age while consecutively publish impressive and iconic models. Not to mention about popular brands like 5theway, Playdirty, Bloomode, hades studio, the beauter,….
What would make a “Brand”? How could that brand become iconic? And how did such a small skate shoe brand had conquered the sneaker world? In this post, i would go through Vans – an iconic sneaker brand which just pops up around nowadays.
Brand history
As you look at the Vans logo, you are reminded of its bare started and history. Its tag line is “Off the Wall” Since 1966 – part of Vans’ success can certainly be leaded back to its origins. The goals were to make a quality shoe and to give nice service. The first version checkerboard’s sole was twice as thick as any other brand and therefore stood out for its durability. The nylon stitching was stronger and the grip was harder. This shoe was designed to last longer and was always the best choice of the first generation of skaters, including Stacey Peralta.
Since then, they’ve never forgotten the importance of having clear direction and a quality product. But they also don’t let you forget about their humble beginnings, reminding you that they were there at the start of the skate scene, innovating and supporting the culture of skating.
VANS, LIFESTYLE AND CULTURE
A well-built shoe was a great jewel, but Vans needed more to remain relevant and pursue developing their brand. Surrounded by the creativity of their loyal customers, they began to collaborate with musicians, artists, building up the Vans culture into a lifestyle accessible to those outside of action sports.
“Expression of youth culture and art has always been part of Vans brand,” notes Vans President, Kevin Bailey. “Many of our employees have gone through arts education. Creative expression is at the core of the brand.”
The launch of the Vans Warped Tour kickstarted this idea that Vans were more than just a skate shoe. They brought in comfort and supported the music industry as well. When House of Vans opened in New York, Public Enemy performed at the launch party, while the Foo Fighters performed a surprise gig at the recently opened House of Vans in London. Incorporating this new market showed that Vans were capable of breaking out of being an “action sports only” brand, and helped establish them as a straight-up “cool” brand.
Sneakerheads’ showed off their collections (some numbering in the thousands), which most people probably would not understand. They went on to speak about the culture and lifestyle, which is what really caught my attention. I’ve had individuals ask me “How many pairs of sneakers do you have to own to be considered a sneakerhead?” To me, this question is quite telling, as it informs me the culture of being a sneakerhead is getting lost somewhere along the way. It is not about the number of sneakers one has, it is about the appreciation and passion for the product, how it makes you feel when you wear it. For example, someone could own five pairs of sneakers and be considered a sneakerhead.
Why? First of all, that person has passion for those five pairs of sneakers; one or two pairs may be a limited edition shoe; another pair they may have purchased due to the design, which encompasses more than what catches your eye, but the smallest details such as the color or art of the stitching; the remaining pair may have been purchased due to being in its original colorway, not to mention its premium quality. Sneakers are far more meaningful than a number, as well as more than just a pair of shoes I wear on my feet. For me, sneakers are not only a definition of my own expressive style, but are a representation of my personal brand. They represent self-expression that is individualized by your personal style. Unlike many people, I dress from toe-to-head, rather than head-to-toe. My sneakers define the clothing I select, as they mean considerably more to me than just a fashion accessory.
Damien Rosa, 14, center, and his buddies at Sneaker Con.CreditCreditKrista Schlueter for The New York Times
Unfortunately, there is a growing subgroup, resellers, which are negatively impacting sneaker culture by creating a stereotype that all sneakerheads, and therefore the sneaker culture, are not people passionate about sneakers, but rather are people passionate about making a profit. The reseller even makes its way into Forbes definition of a sneakerhead: “A sneakerhead is a person who collects trades and/or admires sneakers as a form of hobby.” So, as a fellow sneakerhead, I ask you the same questions I think about: Will resellers destroy the sneakerhead culture? How can sneakerheads reclaim the true sneakerhead culture? Are resellers or traders invited as part of your definition, or do you wholeheartedly stand behind the original definition of a sneakerhead?
What exactly a sneakerhead is can be subjective however, a common definition of a sneakerhead is a person who is passionate, knowledgeable, and has an overall appreciation for sneakers. Sneakers are so much more than what they appear to be to the layperson. I cannot emphasize enough the passion and emotions they can invoke; within me, within sneakerheads. These are why a sneakerhead culture easily developed, and why I could completely relate to the documentary.
Sneakers have the power to connect me to a moment in time. When I put on my Retro Jordan’s I just purchased, I’m transported back to the day I opened my first pair of Concord 11’s on Christmas morning, my excitement making my heart race. Every time I wear my Reebok Classics, I’m back at my 8th birthday experiencing feelings of pure joy. Do you ever find purchasing sneakers because they conjure pleasant feelings from your past? Do you take the time to really “look” at the sneakers: taking time to smell their freshness; looking them over for a few minutes to admire the stitching and placement of pieces; does your confidence (maybe exuding confidence you didn’t realize you had) go up when you are wearing a pair; maybe you walk taller and even carry yourself differently.
If you can relate to most, or all of the above, you understand sneakerhead culture and your personal brand. Sneakers may be seen as just materialist objects to an outsider, yet there is a culture out there, a culture I’m a part of, where a sneaker can take you back to a wonderful moment or time in your life. They may have even taught you the meaning of hard work and how much more meaningful something can be when you’ve worked so earnestly to obtain them. Ultimately, sneakers and the subculture they have created, sneakerhead, is actually not so out of the ordinary, and is yet another way for people to express their passion, personal branding, and a reminder of wonderful times from the past.
For people who can afford wearing designer clothes, it pays. Wearing designer clothing identifies you from the rest because the clothes that you wear exudes elegance and they are made of very fine quality material and people know that they are designed and made by the best known designers in the world. People who wear designer clothes have high self confidence because of their high regard for self. If you wear designer clothes you can be sure that you will have no issues with the body fit. These types of clothes were made to flatter your figure so that if there are adverse issues, you feel better about yourself. And it is this irresolution that women’s designer labels is very popular; most women have a lot of bodily insecurity when it comes to dressing up.
It has been shown by studies that most consumers buy clothing that are rarely the durable kinds, and they have a problem when they become attached to the clothing because p
Saint Laurent’s Classic Teddy bomber
eople sometimes value garments for the meaning that they have attached to it. So unlike those cheaply made clothes, the need for clothes that are inspired by old workwear is not a floating issue. although they are expensive when you first buy them, these types of clothing have much more value than other types of clothing. And because of its durability you can pass it to your next generation or else donate it to charity.
There are a limited number of brands that make up the high-end fashion industry, and top designers are the ones who set the fashion trend in addition to influencing the way consumers choose their lifestyle and clothes selections. Many of the lower-priced items are also replicas of high-end designs.
There is a large dispute about the differences between a “sneakerhead” and a “hypebeast.” Many argue that they are the same thing. However, the true sneakerhead can argue that there is a substantial difference between the two. The term “hypebeast” is in fact an insult to the average sneakerhead.
It is true that both are avid collectors of high quality sneakers. It is also true that both require a higher shoe budget than one of the average person. It is even true that they have the same style and taste in clothing, shoes, and accessories. Because of the similarities, it is hard for most to tell the difference.
The biggest difference between the two is that a sneakerhead is someone who just loves the idea of the collection. A hypebeast is usually someone who buys it just because it’s the style now or “that’s what’s in.” Sneakerheads do not buy for popularity. They instead buy because it is their preferred appearance. A sneakerhead is not someone that plans on selling his sneakers even if he can get more money than he spent. A seller of a popular shoe on eBay is likely a hypebeast.
Hypebeasts are generally frowned upon because they give themselves a bad name. Hypebeasts generally buy their possessions to show off. A hypebeast will struggle to find their true self because they are too busy worrying about the new style. It is for these reasons that “hypebeast” is one of the biggest insults to an average sneakerhead.
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